Apple is one of the largest companies in the world, and it has revolutionized the way we use technology and interact with our peers digitally. As such, Apple plays an important role in our daily lives and in corporate America- it even made Health Fitness Revolution’s list of Top 10 Fittest Fortune 100 companies to work for and Apple’s CEO Tim Cook was named one of the Fittest Tech Executives in 2017! Health Fitness Revolution founder Samir Becic was impressed with Tim Cook’s morning fitness routine, which he found to be one of the most comprehensive of any of the Fortune 500 CEOs.
Apple is dedicated to supporting the worldwide response to COVID-19. We’ve now sourced over 20M masks through our supply chain. Our design, engineering, operations and packaging teams are also working with suppliers to design, produce and ship face shields for medical workers. pic.twitter.com/3xRqNgMThX
— Tim Cook (@tim_cook) April 5, 2020
Samir, as a Bosnian-born American, is an avid Apple user both personally and professionally (everything is Apple!) but every time he goes to type in his native tongue of Bosnian, has no dedicated language/keyboard. While seemingly benign, the lack of a Bosnian language/keyboard is triggering for many people in the region who feel excluded from representation- especially considering the neighboring countries of Croatia and Serbia each have dedicated languages/keyboards. Samir and his fellow 500,000 Bosnian-Americans would appreciate the addition of a Bosnian language and Bosnian keyboard to their Apple products!
As such, Samir’s team will be reaching out to Apple and Tim Cook in the month of January to see what can be done to include a Bosnian language/keyboard. In addition, Samir will continue his campaign of urging more American companies to invest in Bosnia and Herzegovina and its vastly untapped potential for growth. He invites Apple to capitalize on new growth opportunities such as opening their first official Apple store in Bosnia and Herzegovina!
Call to Action: Samir is asking all Bosnians to send their requests for the addition of a Bosnian language/keyboard directly to Apple here.
