Every aspect of health is important to Houston’s “Fitness Czar” Samir Becic. Earlier this year, when Samir read the CDC’s shocking updated statistic that the U.S. adult obesity rate stands at 42.4 percent, he knew he had to take drastic actions with his fitness campaigns in 2022. This is the first time in history that the national rate has passed the 40% mark and further evidence of the country’s obesity crisis. So Samir decided to put pen to paper and write 647 letters to the CEOs of the biggest companies in America, urging them to make changes within their corporations that can contribute to Americans’ health: incentivizing physical activity and access to more education on the nutritional value of foods to their employees.
Over the past few weeks, many companies have thanked Samir for his dedication to health and fitness and responded to his letter in writing- all very positive and transparent about the health programs they have already implemented in their respective companies. In their correspondence, they also share their future plans and projects regarding upcoming employee health and wellness benefit programs. Each of the letters highlights the importance of employee health and acknowledges that such programs benefit both the employee and the employer. Some companies have had multiple different departments respond to Samir, each showcasing what employee benefits programs they offer their division. Clearly, this campaign has shown promise from the start and it’s just the beginning!
Samir’s 2022 Fitness campaign doesn’t just touch on corporate America, since the start of 2022, Samir has sent 500 letters to prominent Texas politicians to bring awareness to the ongoing issue of obesity, the 100 Mayors of the largest cities in America, all 50 Governors, and 500 school districts throughout America. In addition to his ongoing Fitness campaign, Samir is sending 2000 of his HarperCollins published “ReSync Your Life” books to the leading politicians in America; Governors, Senators, Congresspeople, and Mayors. He’s already sent dedicated books to the 36 U.S. Congressmembers that represent Texas, the 20 “Fittest Politicians in America”, the 40 “Fittest U.S. Representatives“, the 20 “Fittest Senators“, the 20 “Fittest Mayors in America“, the 10 “Fittest Governors“, and 2 U.S. Senators that represent Texas!
